Mixpanel. Rebrand

For Mixpanel's rebrand, I managed in-house and external teams in creative strategy and execution. This effort led to a remarkable 60x increase in website impressions and gained recognition from Brand New, Godly, and Land Book. In the B2B SaaS landscape, our goal was groundbreaking: to craft a bold, resonant brand that embodies progress. This was no surface-level change; we aimed to revolutionize perceptions both within and beyond the product, striving for authentic brand perception that deeply connected to its communities. Our mission wasn't a mere makeover but a transformative journey, aligned with the belief that building is embracing progress's potential.