Brand.Uber.com

I lead the design for Brand.Uber, a unified portal for all things brand. Previously Uber’s brand materials we spread over 500+ google docs, drives, and an outdated brand website. With our new northstar and blueprints for mobility and delivery now finalized, we needed an accessible home for that content to live that the brand team and external teams could easily and globally access. I sought to create a bold, culture-shaping, people-first platform brand that drives distinction and brand love. While also having a brand website that is functional enough to contain all of Uber’s brand guidelines, photography, illustration, typography, logos, CRM templates, and more. I started compiling old and new work and continued with wire frames and a guidebook for how to build and stage pages.